In a lot of marketing workshops, moderators use the simple question „What was your favorite brand in your childhood – and why?“ It’s a proven exercise to warm-up the mood, break the ice and have everyone reflect on an interesting case.
🧸 We have done it a lot of times and usually you hear Lego, Playmobil, Adidas, Nintendo, Barbie or Matchbox. What about Pippi Longstocking???

Isn’t she the most remarkable (personal) brand and an icon of herself – the hero of our childhood? Her opinions were clear, truly independent and her attitude rock-solid. An authority with no hidden agenda. Ingorance did not exist.
🏚️ Everyone, really everyone, can quote at least one phrase („i see the world – widdlewiddle – the way i want to…“) and people know the names of her friends and animals for sure.

Imagine your customers would be able to sing your song, if your people could trust you unconditionally and your competition would strongly respect you for what you are doing. Does your brand represent such an authority? It could. It should!

What if your brand would inspire others and encourage them to grow?
Pippi stands for generosity, integrity, empathy, emancipation, creativity, courage and confidence like almost no other brand.

👑 What are your brand promises and are you aware of the value of your brand? Let’s find out, if there is some Pippi in your brand, too. We can help you to present your corporate values in a relevant way and refine your customer promises so they stick.
At the end, two times three make four and three makes nine. Let’s do whatever you want! 🙃