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News & Insight

News and Insights

Thoughts, stories and strategies from behind the board. Let‘s discuss!

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19

May

Category : Purpose, Culture & Brand Experience | Strategic Marketing & Brand Positioning

The Brand Police 🚔
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14

May

Category : Marketing & Brand Strategy

Vedi Napoli e poi muori and the legend of the Monaciello
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12

May

Category : Marketing & Brand Strategy | Purpose, Culture & Brand Experience

Never go shopping when you’re hungry
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21

Apr

Category : Marketing & Brand Strategy | Purpose, Culture & Brand Experience | Strategic Marketing & Brand Positioning

Rolex and the relevance of brand ambassadors
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10

Feb

Category : Strategic Marketing & Brand Positioning | Workshop Facilitation & Strategy Workshops

How much Pippi is in your Brand?
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10

Jan

Category : Purpose & Culture Design

Monopoly – A very playful Brand Lesson
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7

Jan

Category : Purpose & Culture Design

Welcome to the new year
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30

Dec

Category : Marketing & Brand Strategy

Free consulting. A gift. A trap. Or a catalyst?
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27

Dec

Category : Purpose & Culture Design

The Habsburg Monarchy
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22

Dec

Category : Purpose & Culture Design

Good company bad manager
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3

Nov

Category : Marketing & Brand Strategy

The Brand of Gaga
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31

Oct

Category : Strategic Marketing

The Walt Disney Method
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15

Oct

Category : Marketing & Brand Strategy | Strategic Marketing

Never Ask Twice: The Ultimate Brand Promise
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13

Oct

Category : Strategic Marketing

Anticipate the Next Moves ♟️
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10

Oct

Category : Marketing & Brand Strategy | Strategic Marketing

Charlie Chaplin and IBM : When Courage Beats Logic
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6

Oct

Category : Purpose & Culture Design

Do you like dogs?
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1

Oct

Category : Interim Management

Thought Leadership: Bragging, or Responsibility?
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31

Jul

Category : Marketing & Brand Strategy

Brands reinvent themselves
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28

Jul

Category : Interim Management

The story of the Swedish warship Vasa (Wasa)
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25

Jul

Category : Purpose & Culture Design

How does your brand practice truth today?
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22

Jul

Category : Agency Selection

The illusion of objectivity – let’s pitch together!
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Purpose, Culture & Brand Experience, Strategic Marketing & Brand Positioning
The Brand Police 🚔
By Elena Palmigiani1.4 min read

Purpose & Culture Design
Welcome to the new year
By Jens Karolyi1.1 min read

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