🤸 Your marketing plan will be a strategic asset for the company, a new guiding principle for your people and customers. Maybe for the first time, your own Sales teams will acknowledge the full potential of marketing.
When you are ready to make a bold move, start to exchange with us !

1) Possibility (Dreamer) → “What would make this truly matter?”
We open the field without limits. No budgets, no politics. We collect bold options that could create so-what value for customers and teams.

2) Plan (Realist) → “How do we deliver the value fast?”
We select 1–2 ideas and shape them into motion: owner, first step, metric, resources, 10-day pilot. Clarity over theater.

3) Proof & Guardrails (Critic) → “What could break and how do we prevent it?”
We run the So-What Test and the Risk→Remedy rule: each concern gets a mitigation. This is not to kill the idea, but to make it copy-proof and team-safe.

4) Decision → Trusted second opinion
We close with one Next Best Action, a date, and a check-in. That’s the commitment moment where strategy meets action.

Get in touch (letstalk@capodena.ch)!
Far out, what a day, a year, a life this is ! (Thanks to Supertramp)