After all the holidays. Enough of hospitality? Welcome to the new year! We are sure, everyone is full of challenging resolutions !
Good idea.
Let’s look at an interesting case that is often not regarded important enough:
Hospitality as a means of Brand Management.
Think about it. This discipline requires the whole company to prepare and plan diligently. Who to invite ? When ? How ? Why ? What is the wanted outcome? And so on.
When you visit tradeshows or you enter into the lobbies of some companies you understand the difference immediately. And when you leave you know for sure.
This is when values and the behaviour of people really make sense, when customers truly experience a brand and when they decide when or why to return – or not.

At Capo d’Ena, we are blessed with partners who are excellent hosts and you can really feel the personal care. That’s the importance of the emotional function that can hardly be copied. Details matter, such as time and location, facilitation of networking, feedback and follow-up.

When you plan for a great product launch, you are in the middle of a pitch or you are designing your tradeshow presence, make sure you put « hospitality » as prio 1. Why not ?
We are in to help. Let’s talk about your priorities. Happy new year !