Let’s talk about the white elephant in the room.
🐘 “Free consulting” is a delicate topic. For agencies, it often feels like exploitation.
For companies, it sometimes becomes a reflex: “Just show us something first.”
Does it work?
⁉️ The honest answer is: yes and no.
Pro bono work has always been part of business development.
In agency pitches, in early partnerships, in moments where trust has not yet been earned.
Used well, it opens doors. Used badly, it closes minds.
🏫 As early as 1925, anthropologist Marcel Mauss described gifts as never being purely altruistic. A gift creates a powerful relationship:
You give. You receive. And eventually, you return.
🫶 At Capo d’Ena, our credo is curiosity and empathy.
Before we offer anything, we want to understand your business.
Our time can be a gift, not a teaser, not a trick, but an honest investment.
Sometimes that gift is acknowledged. Sometimes it turns into future collaboration.
Sometimes it doesn’t. And that’s fine.

🚀 What about you ? You need help preparing a pitch ? You want a second opinion on your marketing strategy ? You’re curious about best practices in brand management or corporate culture ?
When it clicks, we move mountains together.
If it doesn’t, we both learned something.
Let’s better click!